In 2020, the beauty guru feud was revived, leading to drama between Westbrook and Star that hurt both of them Star currently has just below 17 million subscribers. Westbrook fell back below 10 million subscribers, and she currently has 9 million. Over the next seven months, Charles regained the 1.7 million YouTube subscribers he had lost, and he has since grown his channel larger than both Westbrook's and Star's. Tati Westbrook/YouTube Jason Koerner/Getty Images Tati Westbrook (left) has claimed that Jeffree Star is a co-owner of Morphe Cosmetics, and that it played a role in allegedly stirring up a feud between Westbrook and James Charles. After Charles denied their claims, both Westbrook and Star apologized. For influencers, it sometimes results in a massive loss in subscribers, an attack on their public image, and the loss of sponsorships and other forms of income.Ĭharles denied the claims of predatory behavior made by Westbrook and Star, and he revealed text messages that Star sent him threatening to expose further accusations. The 21-year-old beauty guru has more than 24 million YouTube subscribers and more than 31 million TikTok followers – but he’s also been “canceled” over numerous things, from a tweet about ebola to comments about “ influencer representation.”Ĭancel culture is a relatively recent term for an online phenomenon characterized by both famous and non-famous people being called out and publically shamed for behavior that’s considered problematic. James Charles is no stranger to internet drama and YouTube conflict. Visit Insider’s homepage for more stories.This is part of Insider’s “uncancelable” series, which uses data to analyze cancel culture.Charles’ rebound demonstrates that being the target of “cancel culture” doesn’t necessarily mean your career is over - in Charles’ case, the momentum actually allowed his career to skyrocket.In fact, Charles’ channel has grown larger than both Jeffree Star’s and Tati Westbrook’s after the two older YouTube beauty gurus made serious accusations against Charles in 2019.After losing the most subscribers in YouTube history iin May 2019, Charles regained the 1.7 million subscribers he lost in seven months.Makeup and beauty YouTuber James Charles has been embroiled in controversy at multiple points in his career, but his popularity and success have grown despite being “canceled.”. Charles was ranked number ten in YouTube's 2020 list of the platforms top creators. James Charles poses with fans at the 2019 MTV Video Music Awards.
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